I worked with Pure Essence Luxe, a home decor brand, on their product photography and content — covering both their website and Instagram. It ended up being two pretty different jobs in one: clean and simple for the website, styled and expressive for social. Here’s a look at both.
Instagram Compositions
For Instagram, I got to have more fun with it. I styled these compositions around texture, tone, and light — playing with backdrops, props, and color to give the feed that soft, editorial feel. The idea was to make each product feel like part of a bigger story, not just a shot of an object
Mother’s Day Campaign
This one was a bit different — a full campaign I put together for Mother’s Day, built around a simple “buy one, get one” offer. I came up with the line “One for Mum, One for You” to tie it all together, and made sure the colour palette for each design matched the actual product, so it felt considered rather than just a generic template slapped on top
Website photography
For the website, I kept things simple and true to the product. Clean white backgrounds, accurate color, no distractions — just letting each piece speak for itself so customers know exactly what they’re getting
